Our approach to philanthropy is comprised of three main parts. The Tiffany & Co. Foundation was established as a critical piece of our global sustainability efforts and has contributed to long-term social and environmental change. Our Corporate Giving program helps our Company support local communities and connect with our customers around shared values, such as the arts and environmental conservation. We also support the issues our employees are passionate about through our Tiffany Cares program, which encourages employee giving and volunteering. Each year, we aim to donate at least 1% of our pre-tax earnings to charitable purposes. In 2018, our corporate contributions totaled approximately $12.5 million, or approximately 1.7% of pre-tax earnings.

Our tradition of corporate giving helps us connect with our customers around shared values, such as the arts and environmental conservation. This tradition began when our founder, Charles Lewis Tiffany, and his son, Louis Comfort Tiffany, supported The Metropolitan Museum of Art and the New York Society of Fine Arts in our hometown of New York City. Today, we have expanded our support for the arts through corporate giving, such as our long-term engagement with the Whitney Museum of American Art in New York and our partnership with the Outset Contemporary Art Fund in London to support the next generation of artists.

Tiffany & Co. is also committed to protecting the natural world. As part of our ongoing conservation efforts, we continue to donate 100% of profits from the Tiffany Save the Wild collection to the Wildlife Conservation Network. In 2018, our corporate financial and in-kind donations totaled approximately $8.4 million.